Persuasive techniques categorised

Persuasive techniques categorised by Appeal to emotion or intellect. Techniques tend not to appeal to ethics, content appeals to ethics.

Balzac and the Little Chinese Seamstress mindmap

AVFTB: Consistent interpretation of character

Smart Targets

Presentation checklist

• There is a coherent,
• Incisive (gets straight to the point - no waffle)
• and richly detailed
• evaluative interpretation of the extract,
• displaying an excellent understanding of how meaning is constructed through the use of film language,
• with an excellent awareness of the extract’s relationship to the film as a whole.
• There is a persuasive explanation for the selection of the extract.
• The critique shows an excellent awareness of the film’s genre
• and/or its place in a broader sociocultural context.
• There is insightful analysis of the director’s intention,
• Simple description is negligible and analysis is clear and thorough.
• and examples of responses from audiences and reviewers, critics or scholars at the time of its original release and/or subsequently have been discussed.

Crash themes

Race – stereotyping, assumptions (xenophobia)
Morality? Internal conflict
Redemption + learning from mistakes
Comparison to other movies – might we want to read about those movies too?
Social isolation
Relationships
Trust
Social position/class/wealth
Hypocrisy
Reality vs perception

Ethical systems

Relativism

Virtue Ethics

Deontology

Divine Command

Utilitarianism

Situational ethics

Naturalism

Emotivism

Websites which may help you:

http://www.leaderu.com/orgs/probe/docs/measmor.html

http://www.woodrow.org/teachers/bi/1992/ethical_systems.html